The hair section features Briogeo, R+Co, Living Proof, Gnarly Whale, and more.
Perfumes from Demeter, Pinrose, and Ded Cool and nail polish from Floss Gloss and Nails Inc.
There are natural brands scattered throughout the store, too, and a small section of bath products, including beautiful soaps from.
The two have long been involved with the marketing and visual merchandising at Forever 21, but they felt that something was missing in beauty.
The collection of beauty brands is quirky, with a lot of indies in the mix.
According to Chang, the store carries approximately 200 brands, about 80 of which she estimates are beauty.