Relevance to this Site An estimate of how relevant a keyword is to this site.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
Search Popularity An estimate of how frequently this keyword is searched across all search engines.
Buyer Keywords These keywords include certain phrases commonly associated with purchases.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months.
The site with the highest combination of visitors and pageviews is ranked 1.